![]() ![]() While older internet users may not be able to wrap their minds around turning to a social video app to find a restaurant, this trend could cut into Google’s core business of search and discovery over time - not to mention the ads sold against those sorts of queries. The data has not yet been made public, we’re told, but may later be added to Google’s competition site, alongside other stats - like how 55% of product searches now begin on Amazon, for example. Google confirmed to us his comments were based on internal research that involved a survey of U.S. The figure sounds a bit shocking, we have to admit. “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” he continued. These users don’t tend to type in keywords but rather look to discover content in new, more immersive ways, he said. “We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to.” Raghavan said, adding, “the queries they ask are completely different.” ![]() ![]() In a discussion about the evolution of search, he somewhat offhandedly noted that younger users were now often turning to apps like Instagram and TikTok instead of Google Search or Maps for discovery purposes. Senior Vice President Prabhakar Raghavan, who runs Google’s Knowledge & Information organization, referenced the popular social apps in a broader conversation at Fortune’s Brainstorm Tech conference about the future of Google’s products and its use of AI. Core Google services, including Search and Maps, are also being impacted by a growing preference for social media and videos as the first stop on younger users’ path to discovery, a Google exec acknowledged today, speaking at an industry event. The TikTok threat to Google’s business isn’t just limited to YouTube, as it turns out. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |